When someone start its own blog, the first thing comes in mind is how to make it at top in search engine. Whether you are linking to another site or your site is being linked to, it is important part to be considered. When we talk about SEO (search engine optimization), no-follow and do-follow are some common words. Quality links means those links must be from some High Page Rank and High Domain authority site and in addition to this if these links are do-follow, then it is enough for you. But before searching, you have to understand the difference between no-follow and do-follow. A no-follow link is exactly what it sounds like- it’s a link Google doesn’t follow. It is an HTML attribute value which is used to instruct search engine that a hyperlink should not crawl and won’t pass any link juice. So for best practice, you must use no-follow links where you don’t want to pass link juice. Otherwise only humans will be able to follow the links.

Creating a no-follow link isn’t too difficult. You simply need to add rel=nofollow to your existing link. For example:

Your link:

No-follow version of above link :

If a website doesn’t use the link as no-follow, then your link becomes do-follow.

Actually there is no do-follow tag. The absence of the no-follow tag makes the link do-follow. Do-follow links allow Google to follow them and reach our website. If a webmaster is linking back to you with this link, then it will be followed by both search engine and humans.

Do follow links:

When you are linking to any website or page, use the targeted keyword as anchor text. Do-follow links are very important for every blogger and webmaster because it gives more link juice to your site. You have to careful while using no-follow and do-follow links. You can use do-follow links when there is high PR rank website, link to the original source, your internal links are also do-follow. No-follow links are used when you use them in comment section, irrelevant sites in content, add spam website in your blog etc. Actual back links are only from do follow sites. The benefits are only visible when you have good amount of back links from do-follow sites not from no-follow sites. It is important for sites to get quality back links as do-follow links are crawled by Google, which helps to increase page rank and traffic. Good SEO means that a page is optimized in a way that search engine could easily go through it considering it as relevant source of information. Do-follow links have long lasting benefits in SEO strategies. If you are running a business but rely on different sources to gain traffic, then you are not much concerned about this. But the person who totally relies on traffic from Search Engine giants really bothers about it. So from next time must choose wisely to make your business at heights.